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What is SEO?

SEO involves improving your website’s organic traffic and your ranking on search engine result pages. This requires creating high-quality content and monitoring the technical health of your website. SEO persuades search engines to recommend your content to users as best suited for their searches.

Search engine results are presented in an order where the higher your ranking, the more traffic your site will receive. Search engines such as Google use algorithms to determine which pages to rank for any search query online.

SEO Basics

Now that you know what SEO is and how it works, let’s move on to the next step. SEO strategy and marketing are two essential elements to take your website to the next level. Both require effort, time, and action. Let’s take a look at the actions you need to take to design the best SEO strategy for your website.

Why SEO is Important in Digital Marketing?

SEO or Search Engine Optimization is the lifeblood of websites across the world. It is the practice of refining the technical elements of your website, as well as conducting off-page activities, to help websites rank better on search engines.

Why does your website need SEO?

Google is the source of over 60% of all search traffic in the world – if you combine this with the pulling power of other search engines like Bing and even Yahoo, that figure jumps to 70%. Another essential online search fact to consider is that if your website ranks #1, there is a 40% chance that a user will click through to your website to resolve their query.

Benefits of SEO (Search Engine Optimization)

SEO is the biggest source of site traffic
SEO helps in increasing return on investment (ROI) and conversions
SEO is a long-term game. That is, your investment in SEO for your website will give better results in the future.
SEO builds brand credibility and trust
SEO improves the User Experience (UX) of your website
No need to spend on paid ads
So, if you want to increase the organic traffic of your website, build an in-house SEO team or engage a professional SEO company.

Types of SEO

SEO is generally divided into 7 types. The below infographic shows the different types of SEO.
In this article, we’ll explain 7 different types of SEO and how they are important in planning your organic search strategy to rank higher in organic search listings among your competitors.

White Hat SEO – This is the most legitimate and universally accepted way to increase traffic to your website. White Hat SEO involves improving user experience and complying with all search engine rules and policies to achieve high rankings. White Hat SEO includes On-page SEO, Off-page SEO, and Technical SEO.

Black Hat SEO – Black Hat SEO is a way to improve website ranking and page traffic by violating search engine rules and policies.

Gray Hat SEO – This is the most used technique in the modern world. Gray Hat SEO is a combination of White Hat SEO and Black Hat SEO.

Negative SEO – Negative SEO refers to the practice of Black Hat SEO on your competitor’s website. This will lower the ranking of your competitors.

On-page SEO – On-page is a way to optimize a particular web page on our website to get higher ranking on SERP and get more traffic. On-page is the most important step when optimizing your website. Learn more about the factors in on-page SEO techniques.

Off-page SEO – Also known as “off-site SEO”, refers to action taken outside your website to achieve higher search engine rankings. One of the most famous and relevant examples of off-page SEO is link building. Learn more about what is off-page SEO

Technical SEO – Technical SEO is a process of optimizing your website for crawling and indexing purposes. In the modern world, technical SEO is one of the essential aspects of ranking high on search engines. Learn more about technical SEO and the technical SEO checklist.


First Point Creations is one of the leading SEO companies in Delhi that can help you increase your business search engine ranking through organic strategies.

If you are looking for the best reliable SEO Company Delhi, SEO Agency Delhi, and Search Engine Optimization Company Delhi to increase your social presence including Instagram, please feel free to email us. mail at +91 844-88-090-09 Call Now or email us at and we’ll be happy to help!

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