Global SEO and National SEO or Local SEO are two different strategies that can help a website to rank higher in search engines. Depending on the goals and target audience of a website, one of these strategies may be more suitable than the other. Here are some of the main differences and benefits of each strategy:
– Global SEO aims to rank a website for a broad range of keywords that are relevant to its niche or industry, regardless of the location of the searchers.
– Global SEO focuses on Google.com as the main search engine platform, as it has the largest market share and reach worldwide.
– Global SEO can help a website to attract more traffic and potential customers from different countries and regions, as well as to build brand awareness and authority globally.
– Global SEO requires a comprehensive and competitive keyword research, as well as a consistent and high-quality content creation and optimization, to rank for highly searched and competitive keywords.
– Global SEO may also require a multilingual or multi-regional approach, depending on the target markets and languages of the website. This may involve using hreflang tags, subdomains, subdirectories, or ccTLDs to indicate the language and region of each page.
National SEO or Local SEO
– National SEO or Local SEO aims to rank a website for a specific country, region, or area, using keywords that include geographic modifiers or local intent.
– National SEO or Local SEO focuses on the Google platform of the target country or region, such as Google.co.in for India or Google.ca for Canada, as well as other local search engines or directories that are popular in that area.
– National SEO or Local SEO can help a website to attract more traffic and potential customers from a specific location, as well as to build trust and loyalty among local audiences.
– National SEO or Local SEO requires a thorough and targeted keyword research, as well as a localized and relevant content creation and optimization, to rank for keywords that reflect the needs and preferences of local searchers.
– National SEO or Local SEO may also require a geo-targeting approach, depending on the scope and scale of the website. This may involve using geolocation signals, such as IP address, GPS coordinates, or browser settings, to deliver customized content and offers based on the location of each visitor.