What is an SEO audit check list 2023-24?

An SEO audit check list is a set of items that you need to review and optimize on your website to improve its search performance. An SEO audit can help you identify and fix technical, on-page, content, and link-related issues that may affect your rankings and traffic. Here is a simple but effective SEO audit checklist for 2023:

– Check for manual actions: Go to Google Search Console and see if your site has any manual actions from Google that may prevent it from showing up in the search results. If you have any, follow the instructions to resolve them.

– Check for HTTPS-related issues: Make sure your site uses HTTPS, a secure protocol that protects your visitors’ data and gives you a ranking boost. Use Ahrefs Webmaster Tools or another site audit tool to check if all your pages and resources are using HTTPS, and fix any mixed content issues.

– Check for site speed issues: Site speed is an important factor for user experience and SEO. Use tools like PageSpeed Insights, Lighthouse, or GTmetrix to measure your site speed and find opportunities to improve it. Aim for a loading time of less than 3 seconds on both desktop and mobile devices.

– Check for indexation issues: Make sure Google can crawl and index all your important pages. Use Google Search Console to check your coverage report and see if there are any errors or warnings. Use robots.txt, meta robots tags, canonical tags, and sitemaps to control what pages you want Google to index or ignore.

– Check for duplicate content issues: Duplicate content can confuse Google and dilute your ranking signals. Use tools like Siteliner or Copyscape to find and remove any duplicate content on your site. Use canonical tags, 301 redirects, or parameter handling to deal with duplicate URLs.

– Check for keyword optimization issues: Make sure each page on your site targets a relevant and specific keyword that matches the search intent of your audience. Use tools like Ahrefs Keywords Explorer or Google Keyword Planner to find keyword ideas and metrics. Use tools like Ahrefs Site Explorer or Screaming Frog to check your title tags, meta descriptions, headings, and content for keyword optimization.

– Check for content quality issues: Make sure your content is original, informative, engaging, and satisfying for your visitors. Use tools like Hemingway Editor or Grammarly to check your content for readability and grammar. Use tools like Ahrefs Content Explorer or BuzzSumo to find popular content in your niche and get ideas on how to improve yours.

– Check for internal linking issues: Internal links help Google understand the structure and relevance of your site, and help your visitors navigate and discover more content. Use tools like Ahrefs Site Audit or Screaming Frog to check your internal link structure and find broken links, orphan pages, or crawl depth issues. Use tools like Ahrefs Site Explorer or Moz Link Explorer to check your internal link anchor texts and distribution.

– Check for external linking issues: External links help Google evaluate the authority and trustworthiness of your site, and help your visitors find more useful resources. Use tools like Ahrefs Site Explorer or Moz Link Explorer to check your external link profile and find broken links, toxic links, or link opportunities. Use tools like Ahrefs Content Explorer or BuzzSumo to find relevant and authoritative sites to link to in your content.