Do you love your work as an architect but struggle to find new clients?
You are not alone. Many architects face the same challenge of attracting qualified leads who are interested in their services and projects.
But there is a solution: Search Engine Optimization (SEO).
SEO is the process of optimizing your website and online presence to rank higher on Google and other search engines. By doing so, you can increase your visibility and credibility among your target audience and generate more organic traffic to your site.
Why is SEO important for architects? Because most B2B buyers (89%) use the internet to research and evaluate potential vendors before making a decision. If your website is not showing up on the first page of Google for relevant keywords, you are missing out on a huge opportunity to connect with your ideal clients.
In this article, we will show you five practical steps you can take to improve your SEO for your architecture firm and grow your business online.
1. Add a Blog to Your Website
One of the most effective SEO strategies for boosting your architecture firm’s online visibility is to create a blog on your existing website.
A blog can benefit your firm in two ways: it can offer valuable and insightful information to your potential clients, demonstrating your professional expertise and skills, and it can also improve your website’s ranking in search results, thanks to your unique, high-quality content that contains relevant keywords and answers the questions that your prospects are searching for.
Here’s how it works: Every piece of new content you publish on your website creates a landing point full of useful information that your potential clients will appreciate. And when you use appropriate keywords and backlinks in your blog posts and articles, Google will reward you by ranking your website higher in search results.
Your blog articles also help you to establish brand authority online. When you blog consistently, every week or every month, you can generate up to 67% more leads per month than architecture firms that don’t blog.
When a prospective client has a challenge or problem, they go to Google to find the solution. If you have a blog article that addresses those issues, these prospects are more likely to click on your article link in search results and read your content. This will also help them to see you as the trusted source for their architectural needs and questions.
Long-form online content (blog posts or articles over 5,000 words long) is particularly effective for showcasing your extensive industry knowledge and increasing trust in your firm.
Plus, if you can keep them coming back to your website regularly, you’ll be the first name that they think of when they need to hire an architect for their next project.