SEO company 1st Page Ranking of GOOGLE In the field of Search Engine Optimization (SEO), Internal linking is known to have great importance, particularly in establishing site structure and extending link equity. That is why a proven SEO Strategy always carries revolve around internal linking.
Most of the marketers out there have only been stressing on generating backlinks for their websites, thinking it is one of the biggest factors used by search engines to examine the quality of a website for ranking purpose.
Undoubtedly, it is. But there is another big factor almost as worthy, which is quite often ignored. That is internal linking.
Internal linking is essential for a website’s on-page SEO, and it is a timeless SEO strategy that should really be followed by every SEO marketer.
What is Internal Linking?
Internal link refers to a page with a hyperlink that reaches out to the other pages under the same domain. One of the best examples of internal linking is Wikipedia. For every single term on Wikipedia, there are dozens of internal links to other pages. Why it is so important? Have you ever thought what purpose it has solved by connecting to so many internal links? Actually, it helps Google and other search engines understand what the other pages are about.
Tips for Internal linking:
- Create Content, Content, and Content
If you want to create lots of internal links, you must have enough internal content pages to back them up. The first stage of a great internal linking strategy is to have a proven content marketing strategy.
If you have varieties of high-quality content, you can transform it into several linkable contents. The more links to the other sections of your website, the better your internal linking strategy will be.
An internal linking approach with variety and in-depth content appear less like an organizational diagram and more like a web.
- Use Anchor Text
In order to support your website’s internal linking structure, it is necessary that your internal links use anchor text as opposed to linked images.
There is no need to optimize anchors; just prefer normal, unoptimized sentence fragments as anchor text, and it’s done.
- Link Thoroughly
The more thoroughly you place your internal links, the better the results will be.
However, there are two types of links that should be avoided:
- Home Page – A majority of home pages contains lots of links to other pages of the website. It is advised to work on internal pages too in order to enhance the overall SEO quotient of your website. Don’t just put more links on the home page.
- Contact Us – It is a general mistake made by many who are starters in content marketing. In the case where it is compulsory to end a post with a call to action, they may write something like, “Give us a call to find out more services”. Don’t link to the contact us page unless it’s very much important.
- Use Follow Links
Follow links are really great when it comes to strengthening the internal link architecture of your website.
These links neither harm your website rankings nor cause any kind of penalization. Be a smart marketer and use interlinking tips rationally!
At SEO company # 1, we help businesses leverage digital marketing solutions that drive leads, brand engagement and most importantly ROI. We have the best breed of marketing professionals who take a deep dive to understand your business and propose solutions that deliver results. Our team has extensive experience in search engine optimization, paid search, display advertising, and social media marketing.